FWV Through A Looking-Glass: 25 Years of Pushing Boundaries

In this episode of the PRovoke Podcast, Paul Holmes talks with Rick French, founder and CEO at French/West/Vaughan a PR agency that was one of the first to start acquiring other small boutique Ad and PR agencies.  Rick goes into detail about acquiring the Ad agency West and Vaughan to help grow his business and along with it, the range of options he could offer current and new clients.  The two also discuss navigating the culture clash of merging companies, acquiring a firm with its own way of working. They also speak on working through those cultural differences, and becoming stronger, and more unified through them. On that subject, Rick stresses the importance of having a similar philosophical identity with the principles at the firm to be acquired.  French/West/Vaughan produced the iconic and longstanding Wrangler Network for the jean brand and Rick discusses how that came to fruition and how an ad campaign became a profit generator for Wrangler.  Lastly, Rick talks about how his work producing content for clients has led him to work in TV and Film production.