G.I. Joe: The Toy, the Cartoon & the Legacy

It's the toy and cartoon that may best define the entire 1980s, a toy that goes back to the 1960s but re-created for a new era. This is the complete history of G.I. Joe, and in this episode we look at: The two fashion dolls from the 1950s that helped inspire it Why two simple words were so important in its initial success The impact of the Vietnam War and oil embargoes How Star Wars walked so G.I. Joe could run The changing era of government regulations and advertising to children How the cartoon series became must-see TV for kids of the 80s How G.I. Joe became the perfect brand during one the most explosive periods in the history of toys and cartoons Get early access to new episodes, ad-free: Patreon.com/80s