G1 Global 2014 - The Japan Brand: Promoting Japanese Culture to the World

Japan’s cuisine, fashion, and anime subcultures have already earned some faithful followers in different places of the world. But the multifaceted nature of Japan often seems to go overlooked – while being steeped in deep traditions and customs, Japanese culture is in a continual state of flux, with rapidly shifting fads and trends. How can Japan’s culture, lifestyles and values be effectively communicated on the global stage? This panel features a former Cultural Affairs Commissioner, a public diplomacy expert, and a renowned observer of Japan’s society and culture, moderated by one of the leading advocates of the Cool Japan initiative. G1 Global Conference 2014 Society Breakout Session held at Graduate School of Management, GLOBIS University in Tokyo, September 15, 2014. » https://g1.org/g1global/ The Japan Brand: Promoting Japanese Culture to the World Panelists: » Richard Collasse (President and Representative Director, Chanel KK) » Seiichi Kondo (Director, Kondo Institute for Culture & Diplomacy) » Nancy Snow (Abe Fellow, Visiting Professor, Keio University) Moderator: » Tak Umezawa (Japan Chairman, Director of the Board, A.T. Kearney) --- Prefer to watch the video presentation? Find it on YouTube: https://www.youtube.com/watch?v=WTE77enhLSE ---