G1 Global 2025 - From Tokyo to the World: The Globalization of Japanese Pop Culture

This panel explores the globalization of Japanese entertainment, from iconic Sanrio characters and anime to the dynamic sounds of J-pop. The discussion examines how these cultural exports have moved from niche interests to mainstream global influences, serving as a form of soft power. However, the industry faces significant challenges, including over-reliance on foreign streaming platforms for global distribution and stiff competition from other cultural phenomena like K-pop. Additionally, creators often contend with precarious working conditions and low compensation, which can lead to a "brain drain" of talent. To ensure its sustainability, the industry must focus on developing its own distribution channels, diversifying content, and improving labor practices. G1 Global Conference 2025 Society Session held at Graduate School of Management, GLOBIS University in Tokyo, October 13, 2025. » https://g1summit.com/g1global/ [Society] From Tokyo to the World: The Globalization of Japanese Pop Culture Panelists: » Yuko Akiyama (Executive Advisor, Global Branding, Sanrio Company, Ltd.) » Tony Elison (Managing Director, Spotify Japan) » Nobuhiro Nakatake (Corporate SVP, Global Business Strategy, Sony Music Entertainment Japan Inc.) Moderator: » Yoshiko Tsuwaki (Director for Science, Technology, and Innovation, Cabinet Secretariat Cabinet Office, Government of Japan) --- Prefer to watch the video presentation? Find it on YouTube: https://youtu.be/9amff4_5JUg?si=csLBQgPZ5W3DFwOC ---