G2’s Michelle Vu on winning with context in B2B sales

In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why: - ICP is about more than acquisition - AI wins compound over time - Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/