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EPISODE · Dec 12, 2023 · 19 MIN

GA4: Are You Doing It Wrong?

from Signals Podcast Network · host Mia Umanos

Mia Umanos, CEO of Clickvoyant. This speaker from the Demand Gen Summit discusses how to utilize Google Analytics 4, best practices, and simple use tools. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 4:17 - What are white paper downloads? 5:14 - Importance of behavioral data. 7:34 - Event parameters in Google Analytics. Yale and Harvard references. 12:38 - Analysis of user experience on websites. Focus on importance of understanding user needs and behaviors. 13:25 - strategies for website analysis. Create a spreadsheet for user experience features. 16:36 - Developing a custom event parameter list for GA. 18:38 - Closing Remarks.

Episode metadata supplied by the publisher feed · Published Dec 12, 2023

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Join Mia as she discusses questions like: What are some of the updates in Google Analytics 4? How do you utilize these updates the most effectively? And more!

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GA4: Are You Doing It Wrong?

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