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Gabe Leydon, CEO, Machine Zone (Code Media 2016) episode artwork

EPISODE · Feb 23, 2016 · 39 MIN

Gabe Leydon, CEO, Machine Zone (Code Media 2016)

from Recode Replay · host Recode

Machine Zone CEO Gabe Leydon talks with Peter Kafka about the free-to-play gaming business, where his company has found success with Game of War: Fire Age and Mobile Strike. He discusses how smartphone games attract new players who pay nothing to start, and then make money off of them later. Plus: Why media companies ignore performance marketing data at their own peril. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode metadata supplied by the publisher feed · Published Feb 23, 2016

What this episode covers

Machine Zone CEO Gabe Leydon talks with Peter Kafka about the free-to-play gaming business, where his company has found success with Game of War: Fire Age and Mobile Strike. He discusses how smartphone games attract new players who pay nothing to start, and then make money off of them later. Plus: Why media companies ignore performance marketing data at their own peril. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Gabe Leydon, CEO, Machine Zone (Code Media 2016)

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Frequently Asked Questions

How long is this episode of Recode Replay?

This episode is 39 minutes long.

When was this Recode Replay episode published?

This episode was published on February 23, 2016.

What is this episode about?

Machine Zone CEO Gabe Leydon talks with Peter Kafka about the free-to-play gaming business, where his company has found success with Game of War: Fire Age and Mobile Strike. He discusses how smartphone games attract new players who pay nothing to...

Can I download this Recode Replay episode?

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