Gabe Ribeiro, We're Talking About Practice
from The Journey Podcast Hosted by Hey Bubba
SUMMARY: In this episode of Sales Bites, we’re joined by Gabe Ribeiro, Senior Director of Partnerships & Marketing at Hey Bubba, to talk about something that’s too often overlooked: practice. We cover why role playing, active listening, and creating a culture of continuous sales training are must-haves, not nice-to-haves. Gabe shares how his background in freight tech and marketing has shaped his approach to coaching teams, handling objections, and building long-term client relationships. Whether you're running sales for a growing brokerage or mentoring new reps, this one is packed with real takeaways you can bring to your team today. TAKEAWAYS: Practice is essential for improving sales skills Role playing provides a safe space to get better Finding your own voice takes repetition Sales training should be built into the culture Active listening builds trust with clients Objection handling starts before the objection Peer feedback accelerates growth Visualization preps you to perform under pressure Sales isn’t solo. it’s a team game CHAPTERS: 00:00 – Intro to Gabe Ribeiro and Hey Bubba 02:19 – Why Practice Matters in Sales 04:59 – Role Playing: What It Looks Like and Why It Works 07:58 – Finding Your Voice and Handling Pushback 10:51 – Building a Culture of Daily Training 14:04 – Listening Skills and Long-Term Relationships SPONSORED BY: @RevenovaTMS Learn more at https://revenova.com/ EPISODE CREDITS: Host, Will Jenkins Creative Director, Erin Sweeney Edited and mixed by Keenan McCarthy Music licensed through Envato LINKS: Be sure to follow and tag @JourneyDelivers on LinkedIn Instagram Twitter Facebook TikTok YouTube ABOUT THE JOURNEY PODCAST: Welcome to The Journey Podcast, where we talk freight, sales, tech, the market and everything in between. Hosted by Will Jenkins, CEO and Founder of Journey, this show pulls from years of building & scaling freight brokerages along with the work our team does with hundreds of clients. We break down how brokers grow, how teams sell, how leaders hire, and what it takes to perform at a high-level in this industry.
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In this episode of Sales Bites, we’re joined by Gabe Ribeiro, Senior Director of Partnerships & Marketing at Hey Bubba, to talk about something that’s too often overlooked: practice. We cover why role playing, active listening, and creating a culture of continuous sales training are must-haves, not nice-to-haves. Gabe shares how his background in freight tech and marketing has shaped his approach to coaching teams, handling objections, and building long-term client relationships. Whether you're running sales for a growing brokerage or mentoring new reps, this one is packed with real takeaways you can bring to your team today.
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