EPISODE · Feb 23, 2021 · 43 MIN
Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next
from Managing Marketing · host Trinity P3
Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity. https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/
What this episode covers
Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity. https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/
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Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next
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