Gaining Customer Business by Providing Trustworthy Data Software With Ed Britan of Salesforce

Ed Britan is the VP and Head of Global Privacy at Salesforce, a cloud-based software company focused on helping businesses connect to its customers, allowing for a larger prospects database, deal closings, and quality service. Ed moved to Salesforce after exiting his role as Microsoft's Senior Director and Policy Counsel for Privacy and AI, covering global privacy and AI legal and policy issues. He is an attorney with a Ph.D. in Law from the New York University School of Law. Before working for Microsoft, Ed served as an Adjunct Professor of Law at the Seattle University School of Law. In this episode… When working with cloud software, users expect reliable data so they're able to understand their customers' needs, build relationships, and sell more products. In technology, trust is integral for driving and retaining business. As a customer relationship management company, the Salesforce product and privacy teams aim to provide privacy and protective data software. Ed Britan, a global privacy and security professional, leads Salesforce's global privacy department. He and his team are attuned to their customers' concerns, which is why the organization integrated the privacy and product teams. By combining teams, the company can provide customers with better results — and that result is customers gaining value from their collected data. In this episode of the She Said Privacy/He Said Security Podcast, Jodi and Justin Daniels welcome Ed Britan, VP and Head of Global Privacy at Salesforce, to discuss data software privacy and security. Ed explains how privacy plays a role in the design of Salesforce's products, the impact of AI while collecting data, and how soon we can expect the US to implement state and federal privacy AI regulations.