Gaining Traction in the Retail Market | Leeanna Gantt, tooktake Inventor

In this podcast, host Mike Koelzer interviews Leanna Gantt, inventor of tooktake Dosage Reminder Labels.  Leanna shares her personal experience of creating the product to help people keep track of their medication and the challenges she faced in bringing it to market. The conversation covers topics such as medication adherence, gamification, and the financial and personal struggles of starting a business. Join us as we dive into the fascinating story of tooktake and its creator.  Leanna explains tooktake, a sticker that helps patients keep track of whether they have taken their medication or not.  There are four varieties of tooktake labels, including daily, hourly, monthly, and up to 10 days, which have tabs for different dosing requirements. The labels allow patients to keep their medication in its original packaging with directions, warnings, expiration dates, and refill numbers.  When the patient takes their medication for the day, they pull a tab off the sticker to indicate that they have taken it. Leanna created tooktake labels after experiencing difficulty keeping track of her medication during cancer treatment.  She notes that tooktake labels appeal to a younger audience than traditional pill organizers because they are simple and tactile, requiring no programming.  Leanna discusses the challenges of bringing an invention to market and notes that she didn't fully realize how difficult the process would be when she started. tooktake is still in the startup phase, but it is doing well, with distribution through Cardinal Health and placement in some big pharmacy chains.  Leanna notes that the goal now is to get consumers to know about the product and is relying on word of mouth to spread the message.  https://tooktake.com/  Connect with Mike: Instagram: https://www.instagram.com/bizofpharmpod/ Facebook: https://www.facebook.com/BizOfPharmPod YouTube: https://www.youtube.com/c/TheBusinessofPharmacyPodcast Twitter: https://twitter.com/bizofpharmpod LinkedIn: https://www.linkedin.com/company/bizofpharmpod Website: https://www.bizofpharmpod.com Loved this episode? Leave us a review and rating here: https://www.bizofpharmpod.com/reviews/new/ Please support The Business of Pharmacy Podcast™ by checking out our sponsors at https://www.bizofpharmpod.com