EPISODE · Sep 8, 2025 · 51 MIN
Galaxy Defense Review: Bang Bang Survivor in space. Jakub’s Prophecy Still Unfulfilled!
from two & a half gamers · host Lancaric.me
Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that’s generating $100K/day in IAP with only around 135K DAU.🎯 Topics covered:Gameplay breakdown: lasers, turrets, force fields & randomizerMonetization: IAP heavy, ~12% ads, “Remove Ads” pack as a top purchaseWhy CPIs are likely $50–100+ in Tier 1 marketsRevenue: ~$220K/day combined, with Android more than iOS UA creatives: TikTok memes, fake interviews, AI actors — mostly 3.5/10 executionWhy this isn’t yet the “Western prophecy hit” for tower defense👉 Subscribe for brutally honest deep dives into UA, monetization & game design.👉 Comment: is Galaxy Defense the next Rush Royale, or just another clone?Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Galaxy Defense04:02 Gameplay Mechanics and Strategies07:12 Ad Experience and Monetization10:09 Comparative Analysis with Other Games20:55 Energy Systems and Progression23:50 Customization and Gear Enhancement34:03 Chinese Market Dynamics and UA Strategies37:06 The Stability of Waifu Games38:07 Emerging Trends in Tower Defense Games41:48 Creative Strategies in Game Marketing44:02 The Role of AI in Game Advertising47:57 Cultural Influences on Game Development49:35 Final Thoughts on Game Trends and Predictions---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that’s generating $100K/day in IAP with only around 135K DAU.🎯 Topics covered:Gameplay breakdown: lasers, turrets, force fields & randomizerMonetization: IAP heavy, ~12% ads, “Remove Ads” pack as a top purchaseWhy CPIs are likely $50–100+ in Tier 1 marketsRevenue: ~$220K/day combined, with Android more than iOS UA creatives: TikTok memes, fake interviews, AI actors — mostly 3.5/10 executionWhy this isn’t yet the “Western prophecy hit” for tower defense👉 Subscribe for brutally honest deep dives into UA, monetization & game design.👉 Comment: is Galaxy Defense the next Rush Royale, or just another clone?Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Galaxy Defense04:02 Gameplay Mechanics and Strategies07:12 Ad Experience and Monetization10:09 Comparative Analysis with Other Games20:55 Energy Systems and Progression23:50 Customization and Gear Enhancement34:03 Chinese Market Dynamics and UA Strategies37:06 The Stability of Waifu Games38:07 Emerging Trends in Tower Defense Games41:48 Creative Strategies in Game Marketing44:02 The Role of AI in Game Advertising47:57 Cultural Influences on Game Development49:35 Final Thoughts on Game Trends and Predictions---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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Galaxy Defense Review: Bang Bang Survivor in space. Jakub’s Prophecy Still Unfulfilled!
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