Gali Arnon: The Future of Work is Fractional, Fiverr CBO

What this episode covers

Gali Arnon is Fiverr's Chief Business Officer and marketplace, the #1 freelancing marketplace with over $360M in annual revenue and over 4M active buyers. She manages the multimillion-dollar company’s business strategy, product development, and implementation. Before her CBO role, Gali served as Fiverr’s CMO for six years. She built the brand’s marketing team, which propelled Fiverr to global recognition, and led the company through major milestones, including its IPO in 2019 and its first Super Bowl commercial in 2020. A longtime management executive, Gali was also the CEO of Brightcom and Wall Street Institute Israel and led business operations as Vice President across segments at the leading London gaming company, 888 Holdings. Gali shares how her parents' professions influenced her interest in design and psychology, ultimately leading her to a marketing career. Gali highlights the challenges Fiverr faced in changing the perception of the platform and combating the idea that it was a race to the bottom. She emphasizes the importance of community and support for freelancers and discusses how Fiverr provides resources and tools to help them succeed. The conversation also touches on the impact of AI on the creative space and the need for freelancers to embrace it as a tool rather than a threat. Fiverr is optimistic about AI, believing it will make people more productive and creative rather than replace them. They have launched marketing campaigns to address job loss concerns and highlight how AI can enhance human work. Fiverr is focused on ensuring that women are not left behind when adopting AI. They provide all employees access to AI tools and education and encourage early adoption among women. Fiverr is also exploring the use of blockchain and Web3 technology to innovate and expand its services. They aim to be the platform of the future and present of work, catering to both small businesses and enterprises. When hiring, Fiverr looks for curious individuals who have experienced failures and learned from them. They value diversity of thought and seek passionate people with the right DNA. Gali Arnon believes success is being good, maintaining meaningful relationships, and living a purposeful life. To learn more, please visit: www.Fiverr.com and connect with her on Linkedin: https://www.linkedin.com/in/gali-arnon-71964010/ #thePOZcast is brought to you by our friends at Interseller, the prospecting and outreach platform for recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. Takeaways: - Gali Arnon's parents' professions in design and education influenced her interest in psychology and marketing. - Fiverr faced challenges in changing the perception of the platform and combating the idea of a race to the bottom. - Community and support are crucial for freelancers, and Fiverr provides resources and tools to help them succeed. - AI should be embraced as a tool in the creative space rather than seen as a threat to jobs. Fiverr takes an optimistic view of AI, believing it will enhance human productivity and creativity rather than replace jobs. - Fiverr addresses concerns about job loss through marketing campaigns and highlights how AI can enhance human work. - Fiverr is focused on ensuring that women are not left behind in adopting AI and provides access to AI tools and education for all employees. - Fiverr is exploring the use of blockchain and Web3 technology to innovate and expand their services. - When hiring, Fiverr looks for curious individuals who have experienced failures and learned from them, and who are passionate and have the right DNA. - Gali believes success is being good, maintaining meaningful relationships, and living a purposeful life.

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