Galina Shubik - Co-Founder - Affect Group

Galina Shubik, Co-Founder at Affect Group—an international digital marketing agency with over two decades of performance growth experience. Galina is an Effie and Shorty Award-winning strategist who has led digital growth and client service transformation for global powerhouses like PepsiCo, MasterCard, LEGO, and Mercedes-Benz. Beyond agency leadership, she serves as an Effie Awards juror and a marketing mentor with Alchemist Accelerator and HerAllies, helping high-growth startups and global enterprises bridge the gap between behavioral psychology and performance marketing. Today, we’re diving into applying cognitive biases to performance creative, scaling agency client service, and how performance marketing is shifting in an era of platform automation.