Game On: The Economic Impact of Sports Tourism in Texas

In this high-energy, home-run-hitting episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, dives into the powerhouse that is sports tourism in the Lone Star State. She’s joined by all-star guests Matt Wilson (Arlington Sports Commission), Josh Dill (Visit Frisco), April Walker-Davis (Visit Cedar Park Texas), and Drew Hays (Austin Sports Commission) for a lively look at how sports tourism is driving serious economic impact and fueling local pride. From packed hotels to booming restaurants, discover how sports tourism keeps Texas communities thriving—and why teamwork makes the dream work when it comes to sustaining success in this dynamic industry.   This episode is sponsored by Visit Cedar Park Texas.   What I Like About Texas is produced by Association Briefings.