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Game on: Winning the Champions League – with Sharon Bennett (WePlay) episode artwork

EPISODE · Jul 23, 2025 · 42 MIN

Game on: Winning the Champions League – with Sharon Bennett (WePlay)

from Agency Life International by Teamleader · host Teamleader

In sports marketing, it’s always go time. Clients are demanding, the workday does not end at five o’clock and everything is based on data. You need a team that instinctively knows where the ball is headed, like a true Johan Cruijff. Enter Sharon Bennett, Head of Client Services & Women’s Sport Lead at WePlay. She works for some of the world’s biggest sports brands – PSG, AC Milan, the UFC and ESPN – and tells us about the ins and outs of the profession. ‘The sports marketing playbook has not been written yet.’

What this episode covers

In sports marketing, it’s always go time. Clients are demanding, the workday does not end at five o’clock and everything is based on data. You need a team that instinctively knows where the ball is headed, like a true Johan Cruijff. Enter Sharon Bennett, Head of Client Services & Women’s Sport Lead at WePlay. She works for some of the world’s biggest sports brands – PSG, AC Milan, the UFC and ESPN – and tells us about the ins and outs of the profession. ‘The sports marketing playbook has ...

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Game on: Winning the Champions League – with Sharon Bennett (WePlay)

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Frequently Asked Questions

How long is this episode of Agency Life International by Teamleader?

This episode is 42 minutes long.

When was this Agency Life International by Teamleader episode published?

This episode was published on July 23, 2025.

What is this episode about?

In sports marketing, it’s always go time. Clients are demanding, the workday does not end at five o’clock and everything is based on data. You need a team that instinctively knows where the ball is headed, like a true Johan Cruijff. Enter Sharon...

Can I download this Agency Life International by Teamleader episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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