Game on: Winning the Champions League – with Sharon Bennett (WePlay)

In sports marketing, it’s always go time. Clients are demanding, the workday does not end at five o’clock and everything is based on data. You need a team that instinctively knows where the ball is headed, like a true Johan Cruijff. Enter Sharon Bennett, Head of Client Services & Women’s Sport Lead at WePlay. She works for some of the world’s biggest sports brands – PSG, AC Milan, the UFC and ESPN – and tells us about the ins and outs of the profession. ‘The sports marketing playbook has not been written yet.’