Game Theory for Marketers: Lead Scoring

What this episode covers

Let’s think back at how some of your sales and marketing teams qualify leads - are they following up with every lead and adding them to a drip campaign or are they taking it a step further to make sure your association is reaching their target audience for membership? On this month's episode we will be discussing how your association can begin the process of utilizing lead scoring to qualify leads.

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Frequently Asked Questions

How long is this episode of Rethink Association?

This episode is 31 minutes long.

When was this Rethink Association episode published?

This episode was published on January 16, 2024.

What is this episode about?

Let’s think back at how some of your sales and marketing teams qualify leads - are they following up with every lead and adding them to a drip campaign or are they taking it a step further to make sure your association is reaching their target...

Can I download this Rethink Association episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.