Game Theory + Marketing

Shane peels back all the layers and presses The Marion B. Ingersoll Professor of Marketing at The University of Washington’s Fosters School of Business, Jeff Shulman, to cough up answers to his questions about Game Theory.  Is it a belief system?  Is “Personalized Pricing” fair and do consumers care? How does Game Theory give qualitative insight into dynamic pricing and marketing? Check out Jeff’s Podcast!http://seattlegrowthpodcast.com/author/professorshulman/ Charity of the Week Y.M.C.A.www.ymca.netPlease visit our sponsors The Great Courses www.thegreatcoursesplus.com/hereweare https://Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. Outro Music - The Long Hunt http://thelonghunt.bandcamp.com/album/all-paths-lead-to-here Learn more about your ad choices. Visit megaphone.fm/adchoices