GAMECHANGER: Houston Cougars Land in NBA 2K! National BUZZ FromChris Cenac & Kateri Poole

Houston Cougars break into NBA 2K, joining an elite group of just 16 schools for both men's and women's basketball. Can this digital spotlight boost their national fanbase and NIL opportunities? Parker Ainsworth unpacks the Cougars’ rise from “poor” to powerhouse, exploring the impact of video game inclusion on recruiting, revenue, and the creation of new generations of Houston fans.With a high-stakes Big 12 weekend ahead, Parker Ainsworth previews the pivotal matchups against Arizona and Kansas. How will Houston respond to Arizona’s rebounding-focused lineup without star freshman Koa Peat, and what does the outcome mean for the Cougars’ conference title hopes? Key discussion points include Emanuel Sharp’s defensive matchups, the importance of physicality in the Fertitta Center, and why these next games could decide Houston’s Big 12 destiny. Will the Cougars capitalize on this momentum and secure a championship run?00:00 Houston Cougars in NBA 2K04:04 NIL & Video Game Payouts06:07 Building Fanbase via Gaming09:35 Houston’s Marketability Boost11:27 Arizona vs Houston Preview15:21 Arizona’s Lineup Adjustments18:13 Houston’s Tactical Response20:15 Key Arizona Players to Watch23:01 Big 12 Title Race24:32 Contenders' Remaining Schedules28:06 Conference Loss Predictions29:53 Vital Upcoming GamesBecome an everydayer! Subscribe to the Everydayer or All-Access tier of Locked On Coogs for even MORE Coogs! https://lockedoncoogs.supercast.com/Support Us By Supporting Our Sponsors!5-Hour ENERGYHave your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.MazdaLike our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.There’s more to a Mazda. Because there’s more to you.Turbo TaxFor a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life.Visit https://TurboTax.com/local to book your appointment today. IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcastFanDuelUse your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals.Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.