Gamecocks Swing to Nike | College Basketball News

South Carolina’s athletic department is officially stepping into the Nike era, ditching Under Armour after nearly 20 years for a landmark 10-year deal kicking off July 1. With Athletic Director Jeremiah Donati calling it a perfect fit to fuel their rise, the partnership brings fresh energy, custom Gamecock-colored gear for stars like A’ja Wilson, and five athletes named to Nike’s elite Blue Ribbon program — all designed to amplify brand power and NIL opportunities. It’s not just new shoes — it’s a bold statement that South Carolina is ready to “Just Do It” on a whole new level. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/5f762b13ff6737ea