Gamificación

from Flecha podcast · host Ariel Bohe

En este podcast aprendi que esta tendencia desborda cada día sus propias fronteras y, aunque aún cuenta con detractores (principalmente por dos razones: tiene un aire conductivista básico y jugar siempre ha sido sospechoso), está empezando a permear muchas capas de la actividad de los negocios.  El motivo es muy simple: los juegos son la principal herramienta cultural de nuestra época, en concreto, los videojuegos. Quien lo ponga aún en duda sólo tiene que mirar las cifras de facturación, porcentaje de jugadores, su edad, el tiempo que dedican y el engagement que generan. ¿Qué es la gamificación? ¿De dónde viene y cómo se aplica en diferentes ámbitos? ¿Qué nos ayuda a observar el juego? Algunas de las preguntas que le hice a Luis humberto Meneses Freitte fundador de Tadlab chile y trainer en gamificación. A jugar se ha dicho!  // @arielbohe - Host, productor general : Ariel Bohe de  www.arielbohe.com

What this episode covers

En este podcast aprendi que esta tendencia desborda cada día sus propias fronteras y, aunque aún cuenta con detractores (principalmente por dos razones: tiene un aire conductivista básico y jugar siempre ha sido sospechoso), está empezando a permear muchas capas de la actividad de los negocios. El motivo es muy simple: los juegos son la principal herramienta cultural de nuestra época, en concreto, los videojuegos. Quien lo ponga aún en duda sólo tiene que mirar las cifras de facturación, porcentaje de jugadores, su edad, el tiempo que dedican y el engagement que generan. ¿Qué es la gamificación? ¿De dónde viene y cómo se aplica en diferentes ámbitos? ¿Qué nos ayuda a observar el juego? Algunas de las preguntas que le hice a Luis humberto Meneses Freitte fundador de Tadlab chile y trainer en gamificación. A jugar se ha dicho! // @arielbohe - Host, productor general : Ariel Bohe de www.arielbohe.com

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Gamificación

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This episode is 29 minutes long.

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This episode was published on April 20, 2020.

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