Gamification & Banking: BBVA Game

IN ENGLISH - Bernardo Crespo, responsable de Márketing Digital y Márketing Lab en BBVA España, presentó la experiencia lograda con BBVA Game, una de las primeras plataformas digitales en España para que los clientes de banca online del grupo aprovechen las dinámicas de gamificación.

Episode metadata supplied by the publisher feed · Published Oct 3, 2012

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Gamification & Banking: BBVA Game

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