Gamification e Serious Game come nuovi strumenti nel mark...

What this episode covers

La Gamification rappresenta una rivoluzione nel modo di concepire la comunicazione, il marketing e la formazione, un approccio i cui vantaggi sono chiaramente confermati dalle recenti ricerche in ambito neuroscientifico. Alla crescente attenzione per questo approccio non corrisponde, tuttavia, una chiarezza sulla sua natura, le sue potenzialità e sugli strumenti che la supportano. Dopo aver fatto chiarezza su tali temi l'intervento si focalizza sui Serious Game, che rappresentano ad oggi lo strumento più completo ed efficace per 'fare' Gamification.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 42 minutes long.

When was this Smau Academy episode published?

This episode was published on January 31, 2022.

What is this episode about?

La Gamification rappresenta una rivoluzione nel modo di concepire la comunicazione, il marketing e la formazione, un approccio i cui vantaggi sono chiaramente confermati dalle recenti ricerche in ambito neuroscientifico. Alla crescente attenzione...

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