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Gamify PT: Can Clinics Compete Like CrossFit? episode artwork

EPISODE · Feb 3, 2026 · 59 MIN

Gamify PT: Can Clinics Compete Like CrossFit?

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:How RTM is "free money" and still ignoredWhat ESPN's ridiculous programming can teach PT clinicsCrossFit, Peloton, and OrangeTheory as models for gamifying outcomesWhy most CSM booths are $20,000 toiletsClinic competition, trivia-style leaderboards, and The Floor is Lava: Medicare EditionThis isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint.CHAPTERS: 00:00 Intro: The Attention Economy in PT 04:22 RTM Is Free Money (But No One Uses It) 09:45 What We Can Steal From ESPN 8: The Ocho 14:36 Clinic Games & CrossFit Leaderboards 19:52 The Real ROI of CSM Booths 26:11 Medicare Edition: The Floor is Lava 31:22 Alternative Halftime Shows & Fake Game Testing 36:44 Clinic vs Clinic: Building a PT Leaderboard 43:00 Final Thoughts: Outrun the Bear, Not the PackLINKS & RESOURCES:Subscribe to the show: https://ptpintcast.com/subscribeFollow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmymcpt/More episodes: https://www.youtube.com/@PTPintcast

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How long is this episode of PT Pintcast - Physical Therapy?

This episode is 59 minutes long.

When was this PT Pintcast - Physical Therapy episode published?

This episode was published on February 3, 2026.

What is this episode about?

Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:How RTM is "free money" and still ignoredWhat ESPN's ridiculous programming can...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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