Gamifying a route to a long-term credit relationship, with Jorge Enriquez (Credilikeme)

The Mexico lending market is not one I know well. It’s not one I know at all, truth be told.Luckily, Jorge Enriquez is blessed with an infectious laugh and an easy manner that immediately put me at ease. It’s something I soon learned was part of the DNA of his business: “we understand that asking for a loan is a stressful situation, so we need to create the right environment for our customers to feel 'eh, we got you, you're with Credilikeme, just chill, relax, we're going to take care of you...'”Credilikeme is a personal loan business built on experimentation and gamification, and built for borrowers - we discuss all of this and more on today's episode.If you would like to learn more about Credilikeme, head on over to their website: https://credilike.me/ But they're also big on social media. Start with YouTube, where they put out a lot of content https://www.youtube.com/c/CredilikemeOficial or click here for Instagram or TwitterFor my stuff, visit me on my LinkedIn page (feel free to connect), while my action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is at https://confirmu.com/ and on episode 24 of this very show https://www.howtolendmoneytostrangers.show/episodes/episode-24If you have any feedback or questions, if you would like to participate in the show, or if you'd like to find full written transcripts with timestamps head on over to HowtoLendMoneytoStrangers.ShowOh, and since you like banking podcasts, head on over to https://blog.feedspot.com/banking_podcasts/ to find related content that you may find interesting. Hosted on Acast. See acast.com/privacy for more information.