Gamifying marketing

Traditional marketing fails to deliver the personalized, immersive experiences modern consumers expect. With over 3.3 billion people playing games almost daily, video games are the essential consumer touchpoint of the twenty-first century. In Press Play, Bastian Bergmann reveals the strategies—from integrating with existing games to creating new digital worlds—to harness the power of play to drive global revenue, scale engagement, and future-proof your business.