#121: Gaming as a part of the business strategy: How games can be a competitive advantage

In this podcast episode we’re exploring how gaming can become a part of the business strategy and how games can strengthen relationships with existing customers as well as attract new customers. For any company, one of the core challenges is gaining attention in the market and building loyalty and strong customer relationships. For IT and digital transformation leaders, the challenge is building capabilities such as data-driven personalization and leveraging new AI technologies. This is why gaming is relevant. Gaming is fundamentally about designing motivations, feedback loops, and progress. Most people love gaming, which is why major global brands are implementing gaming as part of their business strategies. Participants: - Bastian Bergmann, author of the book "Press Play – Why Every Company Needs a Gaming Strategy", cofounder and COO of Solsten - Bo Rasmussen, Chief Commercial Officer at Experian in Northern Europe - Jakob Færgeman, Global Consultant at Experian - Kim Stensdal, head of communications at Dansk IT – The Danish IT Society This podcast is sponsered by Experian