Gaming Is Marketing Now (Catch Up) with Bastian Bergmann

Welcome back to the Brilliant Podcast, where we don’t just talk about the future—we accidentally bump into it while gaming. In this episode, Tristan Ahumada sits down with Bastian Bergman, Co-Founder & COO of Solsten and author of Press Play, to explain why gaming is no longer “interesting” or “experimental”, it’s unavoidable. If that makes you uncomfortable, good. Growth usually does. We talk about gaming marketing strategy, brand engagement through gaming, and why participation, not passive scrolling, is the real competitive advantage. Fortnite, Roblox, Duolingo, Peloton, Adidas, and the New York Times, this conversation explains how play, psychology, and game mechanics are quietly changing how brands earn attention, loyalty, and trust.   --------------------------------------------------------------------------   Bastian Bergmann is the Co-Founder and COO of Solsten, a company that uses AI and psychology to help businesses truly understand what makes their customers tick. Instead of just looking at basic numbers, Bastian’s work helps brands figure out the "why" behind human behavior. He is also the author of the book Press Play, where he shares how to build better companies by focusing on the human side of technology. With a background in starting and growing new ventures, Bastian has become a go-to expert for leaders who want to build products that people actually care about. He focuses on making the business world feel more human, even as it becomes more automated.   Grab his book: https://www.amazon.com/Press-Play-Com... Instagram:   / technicallyentertaining   LinkedIn:   / bastian-bergmann-93a9a325a   #GamingMarketing #BrandStrategy #Gamification #FutureOfMarketing #CommunityBuilding