Gaming Marketing Agencies & the business of gaming & esports in South Africa

This is a special short series dissecting the Business of Gaming and Esports in South Africa. Hosted by Sam “Tech Girl” Wright, an esports broadcaster and desk host who was raised in South Africa but now works primarily in Europe on Counter-Strike events, the series targets agencies and business people looking to enter the gaming and esports space in South Africa. It is a unique and developing market littered with potholes - which Sam attempts to showcase and also help your business avoid. For episode 1, Sam chats to Barry Louzada, Managing Director at Mettlestate - which labels itself a “premium esports and gaming authority that offers consulting, activations and live events in South Africa.” In this episode the pair talk about the challenges and opportunities for brands looking to enter the gaming space, emphasising the need for authenticity and understanding of the gaming audience. Barry shares his insights on how brands can engage with gamers and highlights the importance of commitment and proper execution. The episode also discusses the growing mobile gaming market in South Africa and concludes with advice for non-endemic brands looking to tap into the gaming space.