EPISODE · Aug 13, 2025 · 49 MIN
Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95
from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney
Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95In this fascinating episode, hosts Erica and Alex are joined by Nick Drage, a cybersecurity expert with a diverse portfolio career. They explore how a viral LinkedIn post experiment revealed insights about online engagement versus real connections, and Nick shares his approach to creating meaningful conversations through cybersecurity games.This episode delivers practical insights on change management, the importance of human factors in business processes, and how role-playing can transform organisational understanding. Whether you're interested in marketing strategy, business psychology, or innovative approaches to learning, this conversation offers valuable perspectives on creating more effective and human-centred work environments.Chapters00:00 - Introduction and LinkedIn Post Story03:10 - Nick's Cybersecurity LinkedIn Games11:04 - Bodyguard to Marketing: Same Skills16:01 - Training Through Scenario Games22:03 - Authenticity in Marketing28:39 - The Airport Security Failure35:00 - Change Management and Human Factors41:11 - Experiencing Crisis Through Games45:06 - The Screaming Room Success Story48:02 - Closing Thoughts on Being YourselfConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
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Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95 In this fascinating episode, hosts Erica and Alex are joined by Nick Drage, a cybersecurity expert with a diverse portfolio career. They explore how a viral LinkedIn post experiment revealed insights about online engagement versus real connections, and Nick shares his approach to creating meaningful conversations through cybersecurity games. This episode delivers practical insights on change...
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Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95
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