EPISODE · Jun 23, 2026
高價少賣VS低價多賣：選錯出局
from 一分鐘商業智慧 · host 董正隆
歡迎來到一分鐘商業智慧，我是董正隆，今天我們要來談高價少賣VS低價多賣：選錯出局。你面對同一款產品：A選高價走精品，客單高、品牌香，但萬一流量不夠，庫存會吞掉現金流；B選低價走量，出貨快、曝光大，但一降價就把毛利押上天，稍微成本上升就立刻虧損。關鍵不是「誰比較爽」，而是你有沒有穩定需求與可控成本。高價必須有差異化與口碑，低價必須有規模與供應鏈護城河。現在立刻想：你這次選高價，還是低價？留言你的答案與理由。本集內容由人工智慧輔助生成。更多資訊請見：https://www.isuperman.tw/
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