Gap selling: Why your product features don't matter (Keenan)

Are you losing deals even though you have a great product and a great relationship with the prospect? The hard truth is that customers don't buy products; they buy change. And if you can't prove that they have a problem worth fixing, you will never make the sale.In today's 5-minute briefing on Keenan's aggressive and insightful book, "Gap Selling," we strip away the fluff of traditional sales.Discover the core equation of every sale: the distance between the Current State and the Future State. If there is no gap, there is no sale.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!