Garage Grown Gear's Lloyd Vogel | Beyond the Trailhead Podcast Ep. 29

In this episode of Beyond the Trailhead, we sit down with Lloyd Vogel, CEO of Garage Grown Gear. The platform that has helped launch and grow some of the most innovative brands in the outdoor industry.What started as a small side hustle in a basement turned into a powerhouse marketplace supporting 300+ small outdoor brands and Lloyd’s story is one every founder needs to hear.We dive into:• How Garage Grown Gear actually started (hint: it involved a giveaway)• The reality of building a business from scratch• Why small brands struggle to scale — and how to fix it• The truth about competition, copycats, and innovation in ultralight gear• What separates brands that make it… from the ones that don’tLloyd also shares behind-the-scenes insight into how they discover new brands, what makes a product stand out, and why most founders burn out before they succeed.If you’re building a brand, love gear, or just want to understand how the outdoor industry really works this episode is packed.👉 “Adversity isn’t a setback… it’s the process.” 🎙️ Follow Lloyd & Garage Grown GearInstagram: https://www.instagram.com/garagegrowngearWebsite: https://www.garagegrowngear.comListen to Beyond the TrailheadYouTube: https://youtube.com/@BeyondthetrailheadApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=72d97f11c5f64ea6Instagram:https://www.instagram.com/beyondthetrailheadpodcastWebsite: https://obristimagery.comFor those asking about safety gear we use outdoors you can get 15% off Overwatch x Rescue with code BEYOND15.