Garbage In, Garbage Out. AI Won’t Save You from Bad Data

What this episode covers

AI is only as good as the data it learns from, yet most organisations are sitting on a jumble of outdated, fragmented, and unreliable data. So, how do you clean it up and make it effective you? In this episode, Andy Smith examines the reality of data cleansing in the AI era, explaining why poor data results in poor decisions and how organisations can prevent themselves from becoming overwhelmed by disconnected datasets. We discuss why data isn’t merely a technological issue, but a challenge that spans the entire business, and how mapping customer journeys can uncover significant opportunities for AI. If you’re considering employing AI but have yet to address your data chaos, this conversation may very well change your perspective.

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