Gareth Noonan on the State of B2B Advertising Report

from NexGen CMO Podcast · host Kelly Hopping

Listen in as Kelly Hopping and Gareth Noonan, GM of Advertising at Demandbase, take a deep dive into the 2024 State of B2B Advertising Report. In this conversation, they explore the report findings, including the evolving role of account-based marketing to the game-changing impact of AI, automation and privacy-first strategies. Their conversation focuses on the go-to-market tactics that matter the most including the rise and impact of B2B influencers, how privacy-forward advertising will become the new normal, the impact of LinkedIn and display ads and how the manual ad era is over. To download the report, visit here or https://www.demandbase.com/resources/report/download-2024-state-of-b2b-advertising-2nd-edition/

What this episode covers

Listen in as Kelly Hopping and Gareth Noonan, GM of Advertising at Demandbase, take a deep dive into the 2024 State of B2B Advertising Report. In this conversation, they explore the report findings, including the evolving role of account-based marketing to the game-changing impact of AI, automation and privacy-first strategies. Their conversation focuses on the go-to-market tactics that matter the most including the rise and impact of B2B influencers, how privacy-forward advertising will become the new normal, the impact of LinkedIn and display ads and how the manual ad era is over. To download the report, visit here or https://www.demandbase.com/resources/report/download-2024-state-of-b2b-advertising-2nd-edition/

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Gareth Noonan on the State of B2B Advertising Report

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This episode is 34 minutes long.

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This episode was published on November 5, 2024.

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