Gareth Turner's wonky floorboards: Marketer behind British household brands talks strategy before tactics

In this episode, host Ben Norman is joined in Marketing Room 101 by Gareth Turner, a strategic consultant with almost 25 years experience running marketing for household names like Weetabix, John Smith’s and Lurpak, who founded Leeds-based consultancy Big Black Door in 2013.Gareth makes the case for putting strategy before tactics when planning brand activity, not jumping straight to specialisms and separating the creative idea from the execution. He also campaigns to end modern marketing slavery and laments a wonky floor.Find out more about Gareth here - ⁠bigblackdoor.com