Garmology: Retail, Craft, and the Future of Menswear - With Jason Pecarich of Division Road(#169)

In this episode of Garmology, Nick is joined by Jason Pecarich, founder of Division Road—one of the most thoughtful and quietly influential retailers in modern menswear. From heritage footwear and natural fabrics to presentation, service, and the future of quality retail, this is a wide‑ranging conversation about what really makes clothes worth caring about.  Jason shares his unlikely journey from fashion and architecture into retail, why Division Road became a design‑led retailer rather than a brand, and how the business evolved from a Seattle storefront into a destination showroom set on open farmland in Virginia. Along the way, they explore heritage as a concept, why it’s been diluted, why good manufacturing is becoming rarer, and why clothing should be fun—not rule‑bound cosplay.  They also dig into footwear, tailoring, natural fibres, the labour crisis in manufacturing, why some products cost what they do, and why fewer, better things still matter. Thoughtful, honest, and refreshingly free of hype, this episode is for anyone who loves well‑made clothes—and wants to understand why they matter.  Division Road is at divisionroadinc.com Garmology is by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast via my Patreon at patreon.com/garmology or you can buymeacoffee.com/garmologyNick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.Garmology theme music by Fabian Stordalen.