Garrett Graf, author of "The Only Plane in the Sky: An Oral History of 9/11", and Kavitha Davidson and Anders Kelto, the co-hosts of “The Lead.”

Episode 69 of the Sports Media Podcast with Richard Deitsch features two guests. First up is Garret Graff, the author of the best-selling book, “The Only Plane in the Sky: An Oral History of 9/11.” He is followed by Kavitha Davidson and Anders Kelto, the co-hosts of “The Lead” which is a new daily podcast from The Athletic and Wondery LLC. It is the first daily podcast for the Athletic. In this podcast, Graf discusses how his Politico Magazine piece for the 15th anniversary of 9/11 about being aboard Air Force One with the president on 9/11 led to his current book; the challenge of writing something that captured what the national experience was like on 9/11; how he and his colleague Jenny Pachucki culled through the many sources of audio data at the 9/11 Memorial StoryCorps, the Flight 93 National Memorial, the Pentagon Historian's Office and other sources; what process he used to compartmentalize his work for the book; how his sources reacted upon reflection of 9/11; the incredible story of the first fighters scrambled into the air to intercept what we now know was United 93; the decision to run the transcript of the hijackers from inside the cockpit; how much happenstance, fate, luck, and random life decisions impacted 9/11; the role of Roger Clemens, the Yankees, Monday Night Football on that day, and much more. In the second conversation, Davidson and Anders Kelto discuss what the concept of The Lead is and why it exists; how they put the podcast together; how they will judge success; how to differentiate the podcast within a crowded market; the ability of the staff to morph to audio; whether the market exists for such a show; why The Athletic is doing it, and much more.  You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more.