Garri Wey Go Harvard: How Local Products Can Win Global Markets | Ft. Blessing Akpan (Inyene Agro) And the Host Francis Onuk

What makes one bag of garri sell in a local market while another finds its way onto supermarket shelves across the world?In this episode of Startup HalfHour, Francis Onuk sits down with Blessing Akpan, Founder of Inyene Agro, to explore the power of branding, packaging, and storytelling in transforming local products into globally competitive brands.From garri and palm oil to spices, dried foods, and other agricultural products, this conversation reveals why quality alone is no longer enough in today's marketplace. Learn how entrepreneurs can add value, build trust, attract premium customers, and position their products for local and international markets.Whether you're an agripreneur, product-based business owner, creative entrepreneur, or someone looking to start a business, this episode offers practical insights on building brands that stand out.In this episode, you'll discover:• Why branding is more than just a logo• The role of packaging in customer perception• Common mistakes local producers make• How storytelling increases product value• What it takes to prepare products for export markets• Hidden opportunities in Nigeria's agricultural value chain• Practical advice for young entrepreneurs starting with limited capitalGuest: Blessing Akpan, Founder of Inyene AgroHosted by Francis Onuk on Startup HalfHour—bringing you conversations with innovators, entrepreneurs, and change-makers building the future of Africa.Subscribe, share, and leave a review if you enjoy the episode.