Gary Burchett: Sky TV Head of Sport Content on the decision to stream All Blacks games for free in delay

The All Blacks are back on TV3 – if you’re willing to wait.  The July tests against France, Italy, and Ireland will be shown delayed on both the linear TV3 and on-demand Three Now.   It’s the first major play since Sky bought the channel last year, and is aimed at converting casual viewers into paying subscribers.  Sky TV’s Head of Sport Content Gary Burchett told Heather du Plessis-Allan that sports rights aren’t cheap, and the production itself can be “eye-wateringly” expensive.   So, he says, they put value on their customers because their money is what allows them to actually acquire the rights and put on world-class rugby.  LISTEN ABOVE See omnystudio.com/listener for privacy information.