Gary Fisher & John Bradley: Is the Golden Era Over? 🎙️ episode artwork

EPISODE · Feb 8, 2026 · 23 MIN

Gary Fisher & John Bradley: Is the Golden Era Over? 🎙️

from 🎙️ Shop Talk with the "Guy" at I Know a Guy Bicycles · host I Know A Guy Bicycles

💥In this landmark 27th episode of Shop Talk Tuesday, we sit down with two titans of the industry: the "Godfather of Mountain Biking," Gary Fisher, and veteran analyst John Bradley. Recorded in late January 2026, this interview captures the industry at a pivotal moment during the "Great Reset." Gary provides an exclusive look at his work with Morelle, the e-bike brand revolutionizing the market with 15-minute fast-charging silicon batteries, while John breaks down the brutal reality of the 2026 "culling"—where mid-tier brands are vanishing under the weight of 100% tariffs. From the UCI's controversial decision to allow 32-inch wheels in XC racing to the rise of AI-driven service bays, this conversation is a masterclass in where cycling is headed and who will be left standing.🛠 Trusted Partners Visit Here, ⬇⬇⬇ Start HERE ⬇⬇⬇ (Affiliate)✅ https://iknowaguybicycles.com/partners/

💥In this landmark 27th episode of Shop Talk Tuesday, we sit down with two titans of the industry: the "Godfather of Mountain Biking," Gary Fisher, and veteran analyst John Bradley. Recorded in late January 2026, this interview captures the industry at a pivotal moment during the "Great Reset." Gary provides an exclusive look at his work with Morelle, the e-bike brand revolutionizing the market with 15-minute fast-charging silicon batteries, while John breaks down the brutal reality of the 2026 "culling"—where mid-tier brands are vanishing under the weight of 100% tariffs. From the UCI's controversial decision to allow 32-inch wheels in XC racing to the rise of AI-driven service bays, this conversation is a masterclass in where cycling is headed and who will be left standing.🛠 Trusted Partners Visit Here, ⬇⬇⬇ Start HERE ⬇⬇⬇ (Affiliate)✅ https://iknowaguybicycles.com/partners/

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Gary Fisher & John Bradley: Is the Golden Era Over? 🎙️

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This episode was published on February 8, 2026.

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💥In this landmark 27th episode of Shop Talk Tuesday, we sit down with two titans of the industry: the "Godfather of Mountain Biking," Gary Fisher, and veteran analyst John Bradley. Recorded in late January 2026, this interview captures the industry...

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