Gary Fowler and Marina Chilingaryan: The Role Of TikTok In Driving Growth For Startups

In this Silicon Valley Tech & AI episode presented by GSD Venture Studios Gary Fowler interviews Marina Chilingaryan. Guest: Marina Chilingaryan Sr. Brand & Community Strategist, TikTok Studio Lead at NoGood Marina is an experienced creative brand & community strategist with expertise in brand strategy and community-led growth for VC-backed startups and legacy brands. Marina comes from the worlds of tech and editorial, helping companies of all sizes and verticals gain (or regain) momentum with strategies rooted in powerful branding, storytelling and effective performance. Marina has built NoGood’s one-of-its-kind TikTok Studio, a team of in-house content creators, performance managers and community experts that help startups and mature brands establish a strong presence across leading short-form video platforms, accrue social capital, and leverage cultural conversations for sustainable growth in the long term. Under her leadership, the Studio has also built a proprietary network & community of leading content creators, influencers and UGC creators. Marina has a B.A. in Media Studies and Journalism from the University of California, Berkeley and a M.S. in Strategic Communication from Columbia University in New York.