Gary Frost - What is Strategic Branding?

In this episode of OBS Radio, Zoe Hanson speaks with Gary Frost, Managing and Strategic Creative Director at Frost, about why branding is more than just a logo it’s a business growth tool.Gary shares insights on:How branding builds real monetary value (think Coca-Cola’s $70B brand premium).Why SMEs should treat branding strategically, just like big names such as Nike and Apple.The importance of authenticity, storytelling, and values in building trust.Case studies from Dr. Oetker, Farnborough Air Show, and CM Shipping where strategic branding transformed businesses.Why consistency, strategy, and honesty trump gimmicks and “greenwashing.”Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future. Hosted on Acast. See acast.com/privacy for more information.