Gary Keller’s 2025 Housing Market Forecast: Real Estate Trends Every Agent Needs to Know

In this special edition of Keller Williams Real Estate Market Update, we break down the key takeaways from Gary Keller’s Vision Speech at Keller Williams’ annual convention, with Nick Waltman, Chief Accounting Officer. Join Gabi Brennesholtz and Nick Waltman as they discuss:The state of home sales—why 2024 hit a historic low and what’s ahead for 2025The truth about home appreciation and how the 4% trend line impacts buyersMortgage rates, why 6% is the new normal, and how agents can guide clientsThe power of being first—why 81% of sellers hire the first agent they meetWhy younger generations are prioritizing experiences over assets—and how agents can shift the conversationWhy real estate remains one of the best long-term investments despite market uncertaintyThe market is shifting, but opportunity is everywhere. With improving affordability and rising inventory, agents who educate their clients and take action will stay ahead in 2025.