Gary Lavin, VITHIT - “I was SKINT…” from Broke to £80 Million Global Drinks Brand

Recently, I’ve had to really really DIG IN.Grind. Grind. Chew glass.Wade in. Full send. Gary delivers a Masterclass in Grit & Sales Our conversation really helped me.I know it’ll help you, too. ON THE MENU: 1. Why going bankrupt is a death by a thousand paper cuts - but it’s the best day of your life too2. Sell. Sell. Sell. Why too many brands skip Challenger Brand “Leg Day” - you HAVE to get good at sales3. Why “Denial” is both very good and bad in business + how to use the power correctly4. How Challenger Brands can launch SUCCESSFULLY in Ireland: “The Irish market is way more complicated”5. Be GRATEFUL: Why the UK grocery market is the best in the world vs. Australia and USA vs. France6. VITHIT’s Brand Code: Look great. Be great. Taste great7. Zoom out + Embrace GENUINE optimism: “Failures are little steps on the ladder to success”8. Why the Irish punch above their weight in business: “Storytelling is in the Irish blood” - The storyteller is the most important person in the world (Steve Jobs)9. Is the David Lloyd the greatest distribution point of all time? “How do you catch your shopper on their journey?”10. “If you focus so much on a closed door, you’ll never see the open door right next to you”11. Why “Insecurities” are a modern-day problem: “If you ask, What’s wrong with me? You’ll find something”12. How to build a brand WITHOUT VC funding and why brands with HUGE VC funding are going BUST!!!13. The Rolling Stones brand-building rule: Pick a dead category and innovate there.14. How to deal with people fcking you over: Don’t leave yourself open + Get the fck on with it15. How to survive when you’re in the shit: “You only need to win once” + “Just keep going, it’s a never-ending fight”🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible: ►Big Fish: (https://bigfish.co.uk/)  ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)