Gary Lewis, CEO & Co-Founder of Resourcify: $15 Million Raised to Build the Future of Recycling Management

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Gary Lewis, Co-Founder & CEO of Resourcify, a digital waste management platform that has raised over €15 Million in funding. Here are the most Interesting Points from the Conversation: The Circular Economy's Impact: Gary emphasizes the role of circularity in achieving net-zero CO2 targets by 2050, stating that up to 50% of these targets will come from recycling and waste management. Tackling Waste Management Complexity: Resourcify aims to simplify the waste management process for large enterprises, making recycling more manageable and turning it into a potential revenue stream. Early Stage Funding Dynamics: Gary shares insights on the European venture capital landscape, noting its maturity and the ample opportunities for climate tech investments. Adoption and Growth: Resourcify has €150 million worth of waste under management, with plans to double this number in the next 12 to 18 months, making it the fastest-growing recycling platform in Europe. Navigating Market Resistance: Despite resistance from established waste management players, Resourcify focuses on adding value and fostering innovation to disrupt the industry. Future Vision: Gary envisions Resourcify becoming the "reverse Amazon" for waste management, providing a holistic solution for companies to manage and recycle their waste efficiently. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co