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GaryVee on how to make Super Bowl ads that are actually funny

EPISODE · Feb 7, 2026 · 12 MIN

GaryVee on how to make Super Bowl ads that are actually funny

from Masters of Scale

Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is changing, big brands' delayed embrace of social media, and more.Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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GaryVee on how to make Super Bowl ads that are actually funny

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