Gaspar Perez: How To Scale An Agency Team Across 93 Countries | Agency Culture Conversations Ep. 6

Gaspar has spent more than 30 years inside advertising agencies. He started as an intern, helped bring CNN to Mexico, built an internal agency at Herbalife Nutrition that supported marketing across 93 countries, and today leads global operations at 121, a worldwide agency with over 200 employees.In this episode, you'll learn:▸ Why alignment beats talent and process every single time ▸ How to build an internal agency that supports marketing across 93 countries ▸ The cultural proximity model behind hubs in Bangalore and Kuala Lumpur ▸ Why rewards work in private and criticism works in public in some cultures ▸ The 3-3 framework for structuring difficult accountability conversations ▸ The three mistakes leaders make as their teams scale past 15 people ▸ How to protect culture when speed is the goal ▸ Why AI will not replace agency teams, but it will replace the teams that refuse to use it ▸ The one mistake he would refuse to repeat after 30 years in agencies🏆 Run an agency with a culture worth recognizing? Apply for our official agency culture recognition program at: https://agencyworkplaces.com/nomination-formGuest: Gaspar, Director of Global Operations at 121 Host: Wesley Hoang, COO at Agency Workplaces