EPISODE · Apr 28, 2026 · 59 MIN
Gastón Irigoyen, Pomelo: LATAM Beats India as a Fintech Market
from The J Curve with Olga Maslikhova · host Olga Maslikhova
Latin America is the third-largest fintech and payments market in the world — bigger than India, behind only the US and China. Gastón Irigoyen is Co-Founder and CEO of Pomelo, the fintech infrastructure company powering card issuing and processing for banks, fintechs, and global enterprises across eight markets including Brazil, Mexico, Argentina, Colombia, Chile, Peru, Puerto Rico, and Panama. Pomelo is backed by Index Ventures, Insight Partners, Kaszek, Monashees, and most recently Adams Street Partners in their first-ever Latin American investment.In this episode of The J Curve, Gastón unpacks the contrarian playbook behind Pomelo: why the team went regional from day zero on a $10M seed round instead of nailing one market first, how they built a "plug and play" hiring engine that's stayed at 90%+ since founding, why they tripled revenue without adding headcount, and what it actually takes to win enterprise customers like BBVA, Santander, Bci, Bancolombia, Binance, and Bybit when nobody trusts an infrastructure startup. He also shares the Series B-to-Series C lessons most founders never document — including the end-of-year memo that turned rejections into investor trust — and his framework for the AI transformation a five-year-old company is now being forced to run.This is a masterclass on regional-by-design strategy, B2B fintech go-to-market, founder-led fundraising in down markets, and building world-class companies from Latin America for the world.Subscribe to The J Curve Insider newsletter for deeper insights and follow Olga on LinkedIn and Instagram.
What this episode covers
Latin America is the third-largest fintech and payments market in the world — bigger than India, behind only the US and China. Gastón Irigoyen is Co-Founder and CEO of Pomelo, the fintech infrastructure company powering card issuing and processing for banks, fintechs, and global enterprises across eight markets including Brazil, Mexico, Argentina, Colombia, Chile, Peru, Puerto Rico, and Panama. Pomelo is backed by Index Ventures, Insight Partners, Kaszek, Monashees, and most recently Adams Street Partners in their first-ever Latin American investment.In this episode of The J Curve, Gastón unpacks the contrarian playbook behind Pomelo: why the team went regional from day zero on a $10M seed round instead of nailing one market first, how they built a "plug and play" hiring engine that's stayed at 90%+ since founding, why they tripled revenue without adding headcount, and what it actually takes to win enterprise customers like BBVA, Santander, Bci, Bancolombia, Binance, and Bybit when nobody trusts an infrastructure startup. He also shares the Series B-to-Series C lessons most founders never document — including the end-of-year memo that turned rejections into investor trust — and his framework for the AI transformation a five-year-old company is now being forced to run.This is a masterclass on regional-by-design strategy, B2B fintech go-to-market, founder-led fundraising in down markets, and building world-class companies from Latin America for the world.Subscribe to The J Curve Insider newsletter for deeper insights and follow Olga on LinkedIn and Instagram.
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Gastón Irigoyen, Pomelo: LATAM Beats India as a Fintech Market
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