Gastroback: Ran an die Geräte – im neuartigen Marken-Conc...

What this episode covers

Der Elektrogeräte-Hersteller Gastroback aus Hollenstedt verkauft seine Produkte in mehr als 30 Ländern – unter anderem über einen eigenen Online-Shop. Doch jetzt beschreitet Geschäftsführer Andreas Kirschenmann einen neuen Weg: In Lüneburg werden Kaffeemaschinen, Küchengeräte und Co. erstmals in einem eigenen Marken-Concept-Store präsentiert. Wieso er sich für diese Strategie entschieden hat und wie er es geschafft hat, das Unternehmen zu seiner jetzigen Größe zu führen, verrät Kirschenmann im Gespräch mit Host Wolfgang Becker.

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Frequently Asked Questions

How long is this episode of BusinessTalk – von Business & People?

This episode is 25 minutes long.

When was this BusinessTalk – von Business & People episode published?

This episode was published on December 3, 2021.

What is this episode about?

Der Elektrogeräte-Hersteller Gastroback aus Hollenstedt verkauft seine Produkte in mehr als 30 Ländern – unter anderem über einen eigenen Online-Shop. Doch jetzt beschreitet Geschäftsführer Andreas Kirschenmann einen neuen Weg: In Lüneburg werden...

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